Sheldon Bradley is a native of Memphis TN. While attending Trezevant High School in Memphis, he was an honor student and member of the marching band. As a trumpet player in the band, Sheldon was introduced to a wide range of musical genres, from Jazz, R&B, and Classical, to Country. Upon graduating from high school, he attended Murray State University where he graduated in 2000 with a B.S. in Industrial Engineering Technology. While attending college, Sheldon expanded his musical talents by picking up the electric bass and playing for the college gospel choir, along with other blues and funk ensembles. Upon graduating from Murray State he had a brief career as a Product Change and Development Engineer but Sheldon decide that he was better suited for life on the road as a bassist. In his new found career, Sheldon found himself performing at local churches, touring the east coast with contemporary jazz front man Greg Ellis, and performing as a sideman at various Casino's in the Mid-South. Later Sheldon decided to try his luck in Los Angeles, California touring with alternative pop band Taming Ingrind. While recording and touring in the L.A. with the band, Sheldon also found work as a session musician for some local studios.
After touring and recording in the California area, Sheldon decided to expand his musical horizon and serve as a musician in U.S. Navy Band. While enlisted, Sheldon's first stop after boot camp was the Armed Forces School of Music in Little Creek, Va. Here he would learn protocol for military ceremonies, parades, and other military music events. Sheldon would also study music theory, composition, and perform daily with various ensembles from jazz, to latin, and rock. After graduation, Sheldon was stationed at Navy Band Mid-South and traveled all across the south, midwest, and other parts of the United States performing for various events. While in the military Sheldon never lost his love for science and technology. He began to work along side the sound technicians of the band and develop multimedia concepts for various performances. This sparked Sheldon's ongoing fascination with media, music, and technology and lead him to found Persistence Multimedia Productions LLC.
With Sheldon at the helm, Persistence Multimedia provides online video, graphic animation, digital encoding, and web development services to help clients stay connected with today's changing market. As a multimedia service provider, Persistence specializes in the development, delivery, and management of content via the internet and new media technologies. Though working with a wide variety of clients in industries ranging from entertainment to the medical field, Sheldon's heart is still very close the music industry. Over the years Sheldon has spent time assisting various music entities in preparing for future changes surrounding the music industry and making the most of the technology available to them.